The cursor blinks as I look at the nine programs running on my Windows
XP toolbar. None of which are Excel, which has, as of late, become
my personal hell. I’ve got four IMs running, full of whiny, complaining
drabble to my similarly waywar d-feeling friends; Outlook (the sole
purpose of which, I have decided, is to click “Send/Receive” with
a gusto reserved for a four-course meal); some ridiculous Oracle calendar
program that (1) crashes every five minutes and (2) is the staunch
reminder that I do, in fact, have meetings to attend; one IE Browser
running, set to my company’s website, of course; and this lovely
email where I begin the diatribe of my occupation, also known as “Why
I Really Wish I Was a Full-Time Freelancer.”
My friends call me a fool. You see, I work for what may just be the best
company in the world (i.e., Google). I agree entirely—the company,
without fail, is nothing if not amazing. A true dot-com in the barren
dot-com-less land of late. Yet my job, “Creative Maximizer,” though
sought after across the country as the hot job for writers, requires
only the main talent of writing ads, which are basically jazzed-up
haikus. With the character limits and strict editorial guidelines,
I find myself swimming in a sea of “Buy Now!,” “Learn
More” and “Get Info Here.” Creative it is not.
Many of us Maximizers heeded the call of the ad as a glorious beckoning
from that great big dot-com in the sky. “Google!” we proclaimed. “Glory
be to God.” We made it through the 11 interviews, chatting with
other Googlers (a term, once hired, we’ve learned to use with
fervor and frequency) about the interactive arena, about our backgrounds,
about what it’s like to work 10-hour days while housebreaking
a puppy. After much waiting, much anticipation, much praying to anyone
and everyone to grant us this opportunity, oh wonderful HR administrator,
we landed it. Hallelujah!
Somewhat disillusioned, we found not the land of buoyant, colorful language
that we so longed for. Instead of the blank MS Word documents we expected,
we found ourselves swimming in a torpid sea of Excel spreadsheets.
Instead of fabulous hyperbole and the poignant frustration of choosing
the perfect word, we found ourselves in a generic ad-copy shop, with
spartan character limits to boot.
Methodically, our days begin and end with keywords, often nonsensical
ones at that. Instead of “New York Hotels,” we find “York
Hotels New,” and don’t you think for one second that it’s
not our job to correct these. Each and every one of the often 10,000-plus
of these. It’s a wonder I can write more than three words at
a time without ending every sentence in “Shop Now!” When
I realized that I was dreaming of spreadsheets, thinking that there
were keywords in between my sleeping boyfriend and I, I acknowledged
that I may, in fact, have hit rock bottom.
Yet this is Google. GOOGLE!, I r epeat. The land of milk and honey; or,
more accurately, of limitless Odwalla bars and Snapple. The people
are fabulous, the pay is above respectable and I’ve become quite
attached to the lava lamp on my desk. I dare not complain to my number-crunching,
Internet-surfing friends, especially since their clicks on the ads
I write pay my bills. Surf away, I say, and thus return to the mind-numbing
land o’ Excel.
So with my creativity nicely locked away in a cabinet in
some Hoboken train station, I find myself back in the land of short words,
irritating clients and blinking cursors, where:
Here I
Sit and Write,
Pointless Drabble,
I Create,
But It Pays My Bills. |